RESOURCES
The Questions We Ask Before We Build
Seven free, practical tools — diagnostics, checklists and workbooks drawn from real projects, not stock templates. Use them to find where your growth or operations are leaking. Want it fixed for you? We’re one message away.
A 20–30 minute call with a co-founder. We usually respond within one hour.
Why these aren’t the usual ebooks
Most “free resources” are brochures in disguise. These come straight from the way we work with paying clients — the real questions, checks and scope-freezes behind delivered projects. Among them:
- a multi-city clinic funnel we tracked enquiry by enquiry,
- a factory system that replaced spreadsheets,
- a plot-owner campaign that ran at scale,
- a software build we scoped question by question.
So instead of vague advice, you get the same questions we ask when a client hires us to find what’s blocked.
- Specific, not generic. Written for a sector and a problem, not “digital growth” in the abstract.
- Usable this week. Each one hands you an answer you can act on — no call required.
- Honest. No inflated numbers, no jargon. Just the checks we run before we quote or build.
Choose your tool
1 · Healthcare Growth Diagnostic
For clinics and specialty practices that want more patients. For most clinics the leak isn’t reach — it’s the drop between enquiry, appointment and patient, and the follow-up that slips in between. This diagnostic walks the same enquiry-to-patient chain we tracked across a multi-city clinic network, so you can see where patients go missing and what a booked patient really costs you.
2 · Manufacturing Digitisation Checklist
For factory and operations leaders replacing Excel or legacy software. Most software projects don’t fail on code — they fail on requirements that surface four months too late. This checklist captures the questions we freeze with every department before a build begins, so your next system survives the shop floor instead of joining the list of failed vendors.
3 · Website Conversion Audit
For owners whose website gets visitors but few enquiries. A page-by-page look at the things that quietly cost you enquiries — an unclear offer, slow load, weak proof, forms that never reach anyone, no tracking. These are the same checks we run before rebuilding a site you’ll own outright, code and logins included.
4 · Performance Tracking Checklist
For anyone spending on Google or Meta who doesn’t fully trust the numbers. Reports that match leads by name are lying to you — people fill forms differently every time. This checklist shows how we wire the full chain from click to customer: match on phone, keep the conversion events clean, and land on one honest cost per customer instead of a vanity cost per lead.
5 · Real Estate Lead-Leakage Guide
For builders, developers and channel partners buying property leads. Portal and instant-form leads “go nowhere” when the form asks the wrong thing and no one follows up fast. This guide covers plot-size and budget-segmented forms and a book-a-site-visit funnel — the approach behind hundreds of plot-owner enquiries at around ₹60 each.
6 · Education Admissions Funnel Planner
For schools, coaching institutes and training brands filling seats. Enquiries are cheap; enrolments are the point. This planner maps the admissions journey from first enquiry to confirmed seat — including the token-to-reserve step most institutes skip — so you can see where prospective students drop off and tighten it.
7 · Custom Software Requirements Workbook
For teams scoping an app, portal or automation. The clearer your requirements, the lower your risk and your cost. This workbook is drawn from the structured, multi-department discovery we run before quoting a build. It covers roles, approvals, data and the edge cases that turn into expensive surprises when they’re found late.
What we do with your details
Fair exchange, in plain terms:
- You get the resource by email, within minutes. Your name and work email tell us which problems matter to real businesses and let us send the occasional, relevant follow-up.
- We don’t sell or share your details, and we don’t use AI to read your enquiry.
- Unsubscribe or ask us to delete your details at any time. One email, the download, and nothing you didn’t ask for.
Want the full detail? Read the Privacy Policy.
When a tool isn’t enough
Sometimes the diagnostic confirms a problem worth fixing properly. When that’s you, the next step is simple: a 20–30 minute call with a co-founder — no pitch deck, just a straight read on where growth or operations are blocked and whether we’re the right team to remove it. When we’re the right team, we scope the fix around your problem. When we’re not, we say so straight.
We usually respond within one hour. Prefer to type? Message us on WhatsApp.
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(The heading and the emailed file swap per resource; the form and fields stay identical across all seven.)