# Fewer Tyre-Kickers. More Booked Site Surveys.
Fewer Tyre-Kickers. More Booked Site Surveys.
Solar demand has never been higher — and neither has the noise. Digiator builds the education, savings-calculator and follow-up system that turns rooftop and commercial solar curiosity into qualified enquiries worth sending a surveyor to.
A 20–30 minute call with a co-founder. We reply within the hour, day or night.
The demand is there. The qualification isn’t.
You’re not short of enquiries. You’re short of good ones.
The form-fills come in with no roof photo, no sanctioned load and no real intent. The same three questions loop on WhatsApp all week — “What’s my payback?”, “How much subsidy do I get?”, “Will you still be around to service it?” Your team answers each one from scratch. Surveyors drive out to homes that were never going to sign. And by the time you follow up, the buyer has already spoken to two other installers who called first.
Underneath the lead-quality problem sits a harder one: solar is a trust-and-maths purchase. Subsidy amounts, net-metering rules and tariffs differ by DISCOM and change over time, so buyers stay confused — and a confused buyer doesn’t sign, they “think about it.”
The shift: make the numbers and the trust obvious
Solar buyers act when three things become clear at once — the technical fit (will it work on my roof?), the financial logic (what do I actually save, and when do I break even?), and installation trust (are these people still here in year five?).
So we don’t just “run ads.” We build a path that answers those questions in the order the buyer asks them — and qualifies them before your surveyor gets in the car.
The system we build for solar and energy businesses
Not a menu of services — one connected funnel, each part earning the next step.
- Educate first. SEO and content that answer the real questions — payback, net metering, subsidy eligibility, PM Surya Ghar, rooftop vs ground-mount, warranties. We build a subsidy-and-net-metering explainer we keep current by state, so your buyers get today’s answer, not last year’s. (See SEO, Content & Social.)
- Quantify the value. A savings/payback calculator and roof-assessment form that runs on the customer’s own bill and current tariffs — showing honest numbers, not inflated promises. It doubles as your best lead magnet. (Built as Custom Software, delivered on a fast conversion Website.)
- Qualify before the survey. Lead forms that segment by monthly bill, roof type, sanctioned load and residential-vs-commercial before capture — so what reaches your team is already sorted, and site visits go to roofs worth quoting.
- Campaign with intent. Google and Meta lead-generation tuned to buyers actively pricing solar, wired to clean tracking so you know which rupee produced which booked survey. (See Performance Marketing.)
- Follow up without leaks. A WhatsApp-first CRM with automated first response, reminders and stage tracking — from enquiry to survey to subsidy application to commissioning — so no lead goes cold and nothing falls between spreadsheets. (See Data, CRM & Automation.)
- Build the trust. Brand, creative and proof that answer the fear buyers won’t say out loud: will you still service this in five years? (See Strategy and Brand.)
You own all of it — domain, code, ad accounts, data and CRM. Build once, keep it.
Residential rooftop or C&I — same discipline, different maths
Residential rooftop: the buyer is a homeowner weighing subsidy, payback and roof suitability. The win is a clear calculator, fast WhatsApp follow-up and a survey booked while intent is high.
Commercial & industrial (C&I): the buyer is a facilities or finance decision-maker comparing CAPEX vs OPEX/PPA, sanctioned load and ROI over years. The win is credibility, a stronger financial case and a longer, well-nurtured pipeline. We shape the funnel — and the maths — for the buyer you actually want.
A straight parallel from another sector — not a solar result
We’re expanding into solar and renewables, and we’ll be straight with you: we don’t have a named solar case study to show yet. So here’s the closest proof of the exact skill this needs — clearly labelled as a different sector.
In construction (a different industry — treat this as a parallel, not a solar number), we ran a plot-owner lead-generation campaign for a design-and-build firm in a Tier-2 city: hundreds of qualified enquiries at a low, disciplined cost per lead, using forms that segmented buyers by plot size before a single site visit. Same discipline solar rewards — qualify the property, the intent and the numbers before you send someone out.
We’d rather show you one honest, labelled parallel than dress up someone else’s figure as a solar win.
Straight answers to what you’re thinking
“Do you actually understand solar?” We understand the mechanics that decide the sale — payback maths, subsidy and net-metering confusion, roof qualification, survey cost and trust. On the call we map your funnel and tell you straight whether we’re the right fit.
“I already get leads. They just don’t convert.” That’s most often a qualification and follow-up problem, not a volume one. Segmented forms filter intent up front; WhatsApp automation reaches buyers before your competitors do.
“Subsidy and tariff rules keep changing.” Exactly why we build an explainer we maintain rather than hard-coding a number that goes stale — and we don’t publish savings or subsidy claims we can’t stand behind.
“Will I own it?” Yes. Website, calculator, CRM, ad accounts and data are yours from day one. No lock-in.
FAQ
Do you work with EPCs, or only installers? Both — residential rooftop installers, C&I EPCs, and adjacent energy or sustainability providers (storage, EV charging, efficiency).
Do I pay ad budget on top? Media spend is billed to your own ad accounts, transparently. You always see where it goes.
Do you run the whole system, or hand it over? Either. We can operate it or build, wire and hand it to your team — you own it regardless.
How fast can we start? The first step is a 20–30 minute diagnosis call to find where your solar funnel actually leaks. Enquiries are accepted 24/7, and we usually respond within one hour.
Let’s find where your solar funnel is leaking
Bring us your enquiry flow, your close rate and your survey costs. In 20–30 minutes we’ll show you which part of the education-to-installation path is losing you deals — and what to build first.
Prefer chat? Message us on WhatsApp at +91 93431 17867.
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