Free self-audit workbook · Websites
Find your website’s real conversion leak
Your website gets visitors. Few of them become enquiries. This free self-audit shows you where they slip away — and which single fix will recover the most. Score the five systems that decide whether a visitor contacts you, and see the one thing to fix first.
Instant download. Name and work email only — no phone, no sales call.
Traffic is rarely the problem
Most “we need more traffic” problems are really conversion problems. A visitor arrives, and long before they ever reach your form, the page has to answer a few silent questions: Am I in the right place? Can I trust these people? Is this easy? Is this how I actually decide? The moment one answer is “no,” they leave — and your analytics just calls it a bounce.
This workbook walks you through the same five systems we check when a client’s site brings traffic but not enquiries. You run it yourself, in about twenty minutes, on your own site.
The five systems you’ll score
- Message match Does the page speak to why the visitor actually came, in their words, in the first few seconds? Or does it open with your company instead of their problem?
- Trust and proof Is there specific, believable evidence a stranger can verify — or only adjectives?
- UX and friction Can someone reach the action on a phone without pinching, hunting or waiting for a slow page?
- Tracking and measurement Can you see exactly where people drop off, or is it currently invisible? A leak you can’t see, you can’t fix.
- Conversion and decision flow Does the next step match how this decision is really made? A high-value buyer rarely fills a generic “Submit” form. Sometimes the right ask is “book a site visit” or a form segmented to their situation — not a bigger button.
How the scoring works
You score each system against a short checklist and add them up for a quick snapshot. But the total matters less than your lowest-scoring system — that’s your biggest leak, and the single change that recovers the most enquiries. The workbook ends with a fix-priority worksheet, so you leave with a ranked list, not a vague feeling.
What a completed audit reveals
- Your single biggest conversion leak, named — not a grade with no explanation.
- Whether the real issue is traffic quality, your message, trust, UX, tracking, or the decision flow.
- A ranked shortlist of fixes, so you know what to do this week versus what needs a rebuild.
- Enough clarity to stop spending on more traffic until the page can convert it.
Who it’s for
This is for owners and marketers whose site gets found but doesn’t generate qualified enquiries. It’s also for anyone about to commission a redesign or raise their ad budget who wants to diagnose the real problem first. When we fixed this for a multi-city clinic network, the answer wasn’t more reach; it was the path from enquiry to booked appointment. The workbook is built to help you find your own hidden leak — the exact place your site loses the enquiry.
Download the self-audit workbook
Free, instant, and yours to keep. We’ll email it to your work email — that’s all we need.
Form fields: Name · Work email · Company (optional) · ☐ I agree to receive this workbook and occasional related resources from Digiator.
We’ll email it straight away. No phone number, no sales call — unsubscribe anytime.
Common questions
Is this a real audit or just a checklist? It’s a working self-audit workbook — guided prompts, a score for each of the five systems, and a fix-priority worksheet you complete yourself. It’s built from the diagnosis we run with paying clients, not a generic blog list or an automated grade.
Do you review my site for me, or do I? You run it yourself — it’s a self-assessment, about twenty minutes. Want a co-founder to read your site with you? Request a free consultation — we’ll help you read your results and pinpoint the biggest leak.
Will downloading this get me sales calls? No. We ask only for your name and work email so we can send the workbook and, now and then, a related resource. You can unsubscribe anytime.
Prefer it done with you?
You don’t have to do this alone. Book a free 20–30 minute consultation with a co-founder — we’ll help you read your score, name the biggest leak, and tell you honestly whether it’s a quick fix or a bigger rebuild. No pressure, just clarity.
Enquiries welcome 24/7 — we usually respond within one hour.